The upcoming Linguistics for Non-native speakers Corporation wanted to create a bold campaign for their Top Ten Linguistic collection, using MnemeSySt as the "secret sauce".

Optics focuses on juxtapositioning futuristic dance music with subliminal hooks in a way that brings justice to the Coporation's Top Ten Linguistic collection.

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We wanted to create music that felt therapeutic but simultaneously bold and futuristic

MOOD

As Creators we are working on the frontline of sustainable and responsible music, we didn't want to bury the music videos with elaborate backgrounds and sets

We ended up using many of the stems from their linguistic catalogue and product placement advertising campaigns across Europe, North America and Asia